In July 2024, BM Group proudly supported the global promotion and marketing campaign for King and the Clown, a production by Pontifex Production & Sodam Art Production.

Reimagining the timeless classic through a contemporary lens, the film brings to life the complex dynamics of power, artistry, and human emotion within the royal court. With its visually striking reinterpretation of Korean heritage, King and the Clown has been positioned not only as a cinematic work but also as a cultural bridge introducing audiences worldwide to Korea’s artistic legacy.

BM Group collaborated closely with the production teams to amplify the film’s reach across global audiences. Our contribution included:

Strategic marketing direction tailored for international platforms

Cross-cultural promotion to position the film within both Asian and Western cultural markets

Brand storytelling support to highlight the artistic vision behind the production

Through this partnership, BM Group continues its mission to connect art, culture, and diplomacy — building bridges across audiences and industries.

In January 2025, BM Group proudly spearheaded the charity art auction Art 4 Hope, organized to support victims of the devastating Pacific Palisades wildfires.

This meaningful initiative gathered over 80 internationally acclaimed and emerging artists, including renowned sculptor Carole Feuerman, uniting their works under a shared mission of resilience, compassion, and hope.

BM Group played a central role in making this event possible by successfully securing 99% of vendor and sponsor partnerships, ensuring strong operational support and a far-reaching impact. Beyond fundraising, Art 4 Hope served as a cultural moment to highlight the power of art as a universal language of healing and solidarity.

Through this project, BM Group once again reaffirmed its commitment to advancing cultural diplomacy and harnessing the arts to create meaningful change in the world.

One Voice, One Future – Singing for World Peace

The Little Ambassadors Choir (TLAC) is a global cultural diplomacy project where children from around the world come together to sing for peace.

On September 22, 2025, in celebration of the United Nations International Day of Peace, TLAC will debut on the grand stage of Times Square, New York City. This historic performance will mark the beginning of a journey to spread messages of hope and unity through the pure voices of children.

More than a choir, TLAC is a stage where children themselves become ambassadors of peace. Beyond nationality, language, religion, or culture, when children join hands and sing together, they symbolize the future humanity should aspire to—one of harmony, empathy, and solidarity.

From Times Square, TLAC will expand across the globe, performing in iconic locations such as London, Paris, Seoul, Tokyo, Nairobi, Rio de Janeiro, and beyond—creating a ripple effect of peace through song.

This initiative is not just a one-time event but a long-term mission to build sustainable peace through culture and the arts. The voices of children transcend borders and become a universal language, turning TLAC into a bridge that connects the world.

In 2022, the BM Children’s Choir presented its first-ever performance at the New York Public Library branch, where no cultural performances had previously been held. This historic debut marked a new chapter for the local community, fostering cultural development and providing children with a meaningful opportunity to share their voices of harmony and hope.

For many years, Brunch Magazine has proudly organized the Brunch Market, an event dedicated to supporting small businesses and local entrepreneurs. More than just a marketplace, Brunch Market has served as a vital platform for fostering social and economic vitality, while also offering encouragement and new opportunities for homemakers who had felt isolated or discouraged.

Through this initiative, we have provided countless individuals with renewed energy, hope, and confidence to pursue their passions. Our commitment to uplifting the community was recognized in 2021, when Brunch Market was honored as an Outstanding Business in Norwood, New Jersey.

Even during the challenging period of the COVID-19 pandemic, Brunch Market stood as a source of inspiration, resilience, and solidarity. It became a model for local commerce—encouraging innovation, providing motivation, and offering a benchmark that other small business communities continue to look up to and emulate.

The Brunch Magazine Cultural Center in New York and New Jersey was established to provide high-quality programs where participants can explore diverse hobbies and cultural activities. By engaging both professional instructors and women whose careers had been interrupted, the center offered new teaching opportunities while giving homemakers enriching cultural experiences, meaningful leisure time, and the joy that strengthens family harmony.

The wide range of classes—including pottery, candle-making, traditional Japanese sweets (wagashi), flower arrangement, photography, Korean dance, K-pop, musical theater, and Pilates—created not only a vibrant educational environment but also a cultural ripple effect across the community. These programs inspired creativity, nurtured artistic sensibility, promoted health and well-being, and strengthened bonds within the community.

Although operations are currently on pause, the Brunch Magazine Cultural Center will soon resume, continuing its mission to bring cultural vitality and positive impact to the community.